CORE VALUE: DISCOVERY

To co-opt the famous line: the undiscovered life is not worth living.

We believe that Discovery is the true spice of food, as of life. We believe that continuous discovery of one’s authentic tastes and preferences – what one truly and consistently values (vs, for example, what is trendy or easy) – leads to a better appreciation of one’s uniqueness as an individual and thus a stronger sense of how one can participate, contribute and add value to the world. Therefore, we strive to inspire and empower people to meaningful and continuous discovery of their authentic tastes and preferences – in life thru food.

CORE VALUE: ENTREPRENEURSHIP

At the heart of Joylist are entrepreneurs: our founding team of entrepreneurs and the entrepreneurs whose passion for hand-crafted food experiences we support – so they can continue to pursue their craft, make it sustainable and grow and serve as big a market as they are willing to dream.